Before Start this tutorial about keyword research 1st, you should study about keyword. In a simple sentence, " Keyword is the word we typed into search box. "
Before writing a good article a professional writer or blogger search keyword for his article.
Have you any question? No!. But I have. Why we need to research keywords?We can write a very good article with any keyword as our wish!
Keyword research is the process of identifying Keywords which get a lot of amount of search volume per month. For example, Keyword: “Keyword Spy”, “Website SEO optimization tip” and so on. The idea behind performing a research is to, find the keywords which can give maximum traffic and comes with less competition.
➤ Why we need to research or analyze keyword?
Keyword analysis is one of the foremost important, valuable, and high return activities in the search promoting field. Ranking for the right keywords can create or break your web site rank. Through the detective work of puzzling out your market's keyword demand, you not only learn that terms and phrases to focus on with SEO, however conjointly learn a lot of about your customers as a whole.
➤ How to use Google keyword research tool?
I wrote a post on keyword research using google ad word keyword research tool.
- Read it : How to use google keyword research tool
➤ Short Tail and Long Tail Keyword
Short Tail Keyword: A short tail keyword is usually 1-2 word phrases. Since the keyword is so short, that means that the keyword is going to much more generic than a long tail keyword.
In SEO, a short tail keyword is usually much harder to rank for in the search engines. That’s because the term is used so widely all across the internet, that it’s difficult for the search engines, like Google, to understand which pages should rank.
Examples of Short Tail Keywords
When you are normally starting out your search for a product, service, or information, you’ll usually start off with a short tail keyword like one of the following.
How to find Long Tail Keyword For Niches?
Did you ever notice that when search for anything in google there is a section named
''Searches related to., '' . No ? Don't worry I will show you. As an example I choose '' Game '' go to google Type there Game.
This is long tail related keywords with game and it also helps you to understand recent trends.
This is a little way I hope it helps you.
Let's learn another trick: Go to soovel.com first. Soovle.com is an easy to use, free tool that shows you keyword suggestions results from Amazon, Wikipedia, Ask.com, Google Suggest and YouTube.
Commercial Intention of keyword research:
Before tell you about Commercial Intention for keyword research I suggest you not to spend enough time on keyword research.
Let's tell you a short story of a good blogger name Smith he made a site which revived 70000 visitor monthly and he was using Adsense for monetize. Now can you tell how much he earn in a month ?
Is it ---
Let's tell you a short story of a good blogger name Smith he made a site which revived 70000 visitor monthly and he was using Adsense for monetize. Now can you tell how much he earn in a month ?
Is it ---
- $10,000?
- $25,000?
- $40,000?
How about $400?
Yes, that’s four hundred dollars.
Why didn't the site make any money? Well, when he chose keywords for that site, he focused on search volume…and completely ignored commercial intent.
At first time you shouldn't focus on commercial keyword. First try to make regular visitor for your site.
- What is commercial keyword ?
Adwords Suggested Bid
Adwords Suggested Bid used to be known as “Average CPC” (CPC=Cost Per Click). They quietly changed the term but kept the dollar amounts exactly the same…which leads me to believe the Suggested Bid is simply the average CPC with a new name.
Regardless, the Suggested Bid is one of the few ways that you can see real world data about commercial intent. You KNOW that if an Adwords advertiser is paying $5 per click then that traffic must be really valuable.
And if you rank for that keyword in organic search, you’ll have no issues converting that traffic into email signups, affiliate commissions and paying customers.
Here’s how to do it:
1. First log in to your Adwords account
2. Than find and click on “Search for new keyword and ad group ideas”
3. Enter a single keyword (or list of keywords) into the field and click “Get Ideas”:
4. Then click on “Keyword ideas”
5. Check out the Adwords suggested bid.
Just look at the HUGE difference between the keywords in the list above.
The keyword “web hosting” is a Product Keyword that boasts a Suggested Bid of $24.75.
On the other hand, “what is web hosting” is an Information Keyword. Because people
searching for “what is web hosting” are very early in the buying cycle, advertisers are
only willing to pay $8.58 per click for that traffic.
searching for “what is web hosting” are very early in the buying cycle, advertisers are
only willing to pay $8.58 per click for that traffic.
As I said, the Four Keyword Classes are a helpful set of guidelines, but nothing beats
seeing what the market is willing to pay for clicks. In my experience Suggested Bid is the
single most accurate gauge of commercial intent.
seeing what the market is willing to pay for clicks. In my experience Suggested Bid is the
single most accurate gauge of commercial intent.
Adwords Competition
Adwords Competition is a nice complement to the Suggested Bid. Competition is simply
how many advertisers bid on that particular keyword in Adwords.
how many advertisers bid on that particular keyword in Adwords.
As you might expect, the more people that bid on a keyword, the more lucrative that keyword is.
You can check the competition by looking at this column in the Google Keyword Planner:
There are only three levels of competition (Low, Medium and High), so the
metric isn't very precise. But it’s just another piece of real world data to use when
figuring out commercial intent.
metric isn't very precise. But it’s just another piece of real world data to use when
figuring out commercial intent.
You can also check Adwords competition by searching for your keyword in Google and
seeing how many Adwords ads show up on the page:
Important : Keyword research isn't a small topic to learn in a one day. Practice makes a man perfect and in seo learning tutorial the more you practice the more you learn.
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seeing how many Adwords ads show up on the page:
Important : Keyword research isn't a small topic to learn in a one day. Practice makes a man perfect and in seo learning tutorial the more you practice the more you learn.
Subscribe us for future update.