Adwords Suggested Bid
Adwords Suggested Bid used to be known as “Average CPC” (CPC=Cost Per Click). They quietly changed the term but kept the dollar amounts exactly the same…which leads me to believe the Suggested Bid is simply the average CPC with a new name.
Regardless, the Suggested Bid is one of the few ways that you can see real world data about commercial intent. You KNOW that if an Adwords advertiser is paying $5 per click then that traffic must be really valuable.
And if you rank for that keyword in organic search, you’ll have no issues converting that traffic into email signups, affiliate commissions and paying customers.
Here’s how to do it:
1. First log in to your Adwords account
2. Than find and click on “Search for new keyword and ad group ideas”
3. Enter a single keyword (or list of keywords) into the field and click “Get Ideas”:
4. Then click on “Keyword ideas”
5. Check out the Adwords suggested bid.
Just look at the HUGE difference between the keywords in the list above.
The keyword “web hosting” is a Product Keyword that boasts a Suggested Bid of $24.75.
On the other hand, “what is web hosting” is an Information Keyword. Because people
searching for “what is web hosting” are very early in the buying cycle, advertisers are
only willing to pay $8.58 per click for that traffic.
As I said, the Four Keyword Classes are a helpful set of guidelines, but nothing beats
seeing what the market is willing to pay for clicks. In my experience Suggested Bid is the
single most accurate gauge of commercial intent.
Adwords Competition is a nice complement to the Suggested Bid. Competition is simply
how many advertisers bid on that particular keyword in Adwords.
As you might expect, the more people that bid on a keyword, the more lucrative that keyword is.
You can check the competition by looking at this column in the Google Keyword Planner:
There are only three levels of competition (Low, Medium and High), so the
metric isn't very precise. But it’s just another piece of real world data to use when
figuring out commercial intent.
You can also check Adwords competition by searching for your keyword in Google and
seeing how many Adwords ads show up on the page:
Important : Keyword research isn't a small topic to learn in a one day. Practice makes a man perfect and in seo learning tutorial the more you practice the more you learn.
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